ABOUT US

- Binsen -

Brand Story

Chongqing Xinyuan Motorcycle Co., Ltd. was founded in 1997 and is wholly owned by Dongfang Xinyuan Group Co., Ltd. It is a leading domestic enterprise in the research and manufacturing of mid end leisure and sports motorcycles, engines, and core components. The company has three major brands under its umbrella: "SHINERAY", "SWM?", and "Binsen", which focuses on new energy. We have a research and development base in Chongqing, China, as well as a European and Italian motorcycle research and development, manufacturing, and marketing center.

The company has the ability to creatively design the appearance of high-end motorcycles, design oil sludge models for overall vehicle layout, structural design, system development, electrical system design, and has the testing equipment and corresponding testing capabilities of national laboratories. Capable of independently designing and calibrating electronic fuel injection systems, with the ability to conduct vehicle and engine testing and evaluation.

Through years of accumulated technical experience, Xinyuan Motorcycle has become a leader in high-end motorcycles in China. The company is firmly committed to the path of new industrialization, with the strategic positioning of "becoming a globally influential manufacturer of sports and leisure motorcycles, and a leader in the fun motorcycle lifestyle". It has been the first to pass national system certifications such as IS09001 and IS014001, as well as multiple motorcycle professional certifications such as EEC and EPA in developed countries such as Europe and America. The company has more than 150 types of motorcycle models (including cruise, knight, curved beam, off-road, shoulder, street, ATV, ADV, etc.), and its products are sold in more than 100 countries and regions around the world.